High School Equivalency Ad Campaign

Colleagues,

I wonder if you are aware of the Dollar General Literacy Foundation-sponsored ad campaign to encourage adults without a high school diploma to get a HSE certificate. Read about the campaign and look at some of the videos at  http://mashable.com/2016/08/18/finish-your-diploma-ad-council/#b3dnyZNRAPqZ

I wonder if this will result in more learners enrolling in adult secondary education programs.

Have any of your students seen these ads? Have you? Are they being shown on television in your area?  Have the ads been responsible for any students enrolling in your program? What are your thoughts about this ad campaign?

David J. Rosen

Moderator, Program Management CoP

djrosen123@gmail.com