Webinar Today - Making Mission Matter

Good morning,

I wanted to let you know about a free webinar, Making Mission Matter, which will be held today, June 18 from 2:00 to 3:00 p.m. EDT.  See the announcement below for the link to register and additional information about the webinar and presenters.

Gail Cope, SME, LINCS Program Management Group


Making Mission Matter

Presented by:

Kim Starkey Jonker, executive director, Henry R. Kravis Prize in Leadership

William F. Meehan III, Lafayette Partners Lecturer, Stanford Graduate School of Business

Sakena Yacoobi, president and executive director, Afghan Institute of Learning

Moderated by:

Michael Slind, senior editor, Stanford Social Innovation Review

Date: June 18, 2014
Time: 11:00 a.m.–12:00 p.m. PDT, 2:00 p.m.–3:00 p.m. EDT

Link to Register:  https://event.webcasts.com/starthere.jsp?ei=1036782

Mission creep is a pervasive and extremely debilitating problem that afflicts all too many nonprofit organizations. According to presenters Kim Starkey Jonker and William F. Meehan III, it is the number-one reason why nonprofits fail to achieve the impact for beneficiaries that they desire. Yet mission creep is easily preventable and easily curable. By attacking it head-on, nonprofit leaders can not only prevent suboptimal performance, but also open the way to taking on outsized challenges.

Learn how to take your organization to a higher level by joining Jonker and Meehan—along with guest presenter Sakena Yacoobi—for a discussion of organizational mission. In this webinar, Jonker and Meehan will expand on their recent article "Mission Matters Most" (from their series at SSIR Online, “The Fundamentals of Nonprofit Management”) and on their earlier Stanford Social Innovation Review article "Curbing Mission Creep." Jonker and Meehan will discuss the countless external and internal pressures that cause mission creep, and they will present tools for counteracting these pressures. Recognizing that mission statements are one of the most useful (but most underused) tools available to any nonprofit, Jonker and Meehan will also outline seven characteristics of an effective mission statement. In addition, they will discuss ways to build a mission-focused organizational culture. Webinar registrants will have the opportunity to ask Jonker, Meehan, and Yacoobi questions during the last 20 minutes of the webinar, which will be moderated by Michael Slind, senior editor of SSIR.

This complimentary webinar is for anyone in the social sector—nonprofit management and staff, board members, funders, anyone who seeks to create, support, and grow an organization that can align its mission with its efforts to increase impact for beneficiaries.